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Pono Imua

cultural gift to the people of Hawai'i


Pono Imua


Social Architecture...

Using business for the good...

Native People don’t want a bigger piece of their pie. We want a different pie.
— Winona LaDuke

Optimistic Vibe is the Different Pie...

'Social Purpose' to serve People, Environment, and Community.

  • Provide passion-based employment, training, and growth
  • Malama A'ina with education, advocacy, and action
  • Community for Ohana with self-reliance for seven generations
When one culture visits another culture it is custom to deliver a cultural gift upon arrival. As our Ancient Elders taught us... Giving is the Greatest Reward.
— Robert John Cook

Give, not take...

Optimistic Vibe is delivering Pono Imua to illustrate how a business can come to Hawai'i bringing a cultural makana for the people, environment, and community. The Social Purpose that we serve to Hawai'i through Social Architecture is Pono Imua.

Social Architecture of Self-Reliance

from the author of Optimistic Vibe...

Robert John Cook is offering all of us a shared hand to improve our streets, our culture, our senses and our lives. His ancestors arrived here four hundred years ago searching for a particular salvation—and Robert has presented now a program which will shine a light.
— Maxwell Taylor Kennedy

Pono Imua

Many thanks to the Small Business Development Centers of University of Hawai’i in Hilo, Kona, and Maui. After five years Optimistic Vibe delivers Pono Imua initiative to showcase Social Architecture as a re-designed Business Model for Social Purpose benefits for people, environment, and community.

Optimistic Vibe is the energy behind the social experiment called Pono Imua, to illustrate Self-Reliance for building a community of intention for People and Environment through Social Architecture.

Optimistic Vibe is delivering Pono Imua, bringing a positive shift, positive energy being applied to making the world a better place through intelligent Social Architecture as a Social Purpose. A proven concept of Self-Reliance that dates back five hundred native years.

We can’t solve a problem by using the same kind of thinking we used when we created the problem.
— Albert Einstein

Optimistic Vibe is the voice of each of us that have awakened our native pride. Optimistic Vibe is those of us who have reached inside our cultural ancestry and recognize it's time we follow in the foot steps of our Ancient Elders.

Optimistic Vibe is the new method of thinking, providing the opportunity, resources, and platform for the next generation to prosper self-reliantly with gentleness and kindness that comes from way down deep inside our native pride.

All of us have native pride. All of us are One Love. One Earth.

Pono Imua initiative is a better way of business. Styled after Bhutan and the Gross National Happiness Index, Pono Imua is the business approach that fits the Bhutan format for delivering goodness to the People, Environment, and Community.

Social Architecture for People

Social Architecture for Environment

Social Architecture for Community