Robert John Cook is offering all of us a shared hand to improve our streets, our culture, our senses and our lives. His ancestors arrived here four hundred years ago searching for a particular salvation—and Robert has presented now a program which will shine a light.
— Maxwell Taylor Kennedy

Robert John Cook


'Optimistic Vibe is the understanding of Social Enterprise, and how it is leading us into the future for the betterment of prople, environment, and community.'  -- ROBERT JOHN COOK

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Optimistic Vibe (the book)


Welcome. Many thanks to the Small Business Development Centers of the University of Massachusetts, and the University of Hawai’i, five years in the making. The social experiment called Optimistic Vibe is to illustrate Self-Reliance as the re-designed Business Model.

Optimistic Vibe brings a positive shift, positive energy being applied to making the world a better place through an intelligent, and self-reliant community. A proven concept of Self-Reliance that dates back five hundred native years to the ancestral origin of my eleven generations ago grandfather Iyanough of Wampanoag Nation, and my twelve generations ago grandfather William Brewster of the Pilgrim social movement. My two ancestors met at Plymouth Rock and instilled a sense of care for the individual, environment, and community.

Four hundred years following my ancestors uniting on the foundation that would later become America, the amazing son of Robert F. Kennedy, Maxwell, found inspiration in my beliefs of a better America. Max’s belief in me raised my courage and confidence. I quickly got to work on my book, Optimistic Vibe, as a memorial to my brother, David.

My brother, David

David and I were raised by our single mother, a hard worker who never earned more than minimum wage. Our single mother struggled with fear of criticism in the small New England fishing village I was raised in. When our mother was in fear David and I were in fear, fear of being homeless, fear being without food, with no place to turn for help. A mother’s fear goes right through the mother into the child. I was that child. The severe child abuse I received from my father was pale in comparison to the fear I absorbed from my mother’s social challenges. No child should live with fear that transcends from a mother being socially challenged. My beautiful mother’s fear haunts me to this day.

For my mother’s eightieth birthday I worked with the Small Business Development Centers of the University of Massachusetts, and the University of Hawai’i, to apply Social Architecture to address the needs of single mothers in need. The social experiment addressing Oppression of Women called ‘Optimistic Vibe’ is the result, Sisterhood Ohana is the starting point.

Presidential Candidate Ralph Nader’s running mate, the brilliant woman Winona LaDuke, said during a speech "We don't want a bigger piece of their pie. We want a different pie." My mother would agree with Winona LaDuke, adding we don’t want a hand out, we simply need One Hand Up with the assistance from Wisdom of Elder’s.

Sisterhood Ohana is the answer to Winona LaDuke’s intelligent perspective of calling for a ‘Different Pie’. America currently has an estimated 13.6 million single mothers raising over roughly 21 million children. Addressing their needs, Sisterhood Ohana is one small experiment as the ‘Different Pie’… pro-positive Social Architecture addressing their Self-Reliance needs.

Sisterhood Ohana’s hallmark of Self-Reliance is but one characteristic that approximately 12% of today’s population, glorious forward thinkers, international in scope, unified in innovative heart… features that define Social Architecture. Those that are focused on Self-Reliance with heart to help make the world a better place are visionary, and have real dreams of building real rainbows that hold tremendous sustainable ideas to make things better. Independent, but connected in scope, those that believe in Self-Reliance are stretching their arms excitingly to gather hands around the world, making the world flat once again, using technology with unlimited freedom to be as innovative and bold as to inspire creativity by honoring passion. They dream without borders.

From research for this book, I found a common theme embedded in my ancestor’s sustainability for the community they served, held as its core value, Self-Reliance for the person, environment, and community is the measurement of social worth. Similarly, Sisterhood Ohana is following the same ancestral formula. Those involved in the Social Architecture that has resulted in the formation of Sisterhood Ohana are passionate and brilliant pioneers, focused on living with tremendous vibrancy, at an operating frequency most of us can only dream about, living larger than life, productive through their vision and dedication to make things better, pure positive energy they are.

While researching over the last five years through the Small Business Development Centers of the University of Hawai'i and University of Massachusetts, I have met with thousands of you, from every country, culture, and sustainable perspective. You are applying innovative creativity to make things better, creating a better way, a new way, propelling us into the Next Age: You are Social Architecture. Hats off to you, people of Social Architecture are positive energy with Self-Reliance. You are heroes!

These amazing heroes are not interested in changing, judging, nor controlling anything, on the contrary, they are only interested in unselfishly applying their unlimited positive energy to make things better. And to their merit they will, not because their intention to make things better is directed by some political force, but instead because throughout our history there have been many small handfuls of positive people prompting many types of worldwide social movements, all driven by inspiring social need.

The inspiration for today is a social movement for the Next Age: Social Architecture. Formed from the energy of many positive people around the world working toward delivering goodness to the people with Self-Reliance to the overwhelming number of brothers and sisters struggling with a myriad of social challenges, to overcome an ailing environment, and realign our distrusting community so people are no longer treated as machines.

The new social movement toward Social Architecture follows the social movement that shifted us from the Bronze Age to the Iron Age, the social movement that nudged us from the Iron Age into the Renaissance Age, the social movement that sent us from the Renaissance Age to the Reformation Age, and the social movement that delivered the Industrial Age. Today’s exciting social movement towards the Next Age: Social Architecture is occurring now because 12% of society has globally decided that a new idea should replace an old idea.


To commence the Industrial Age, the King dispatched men with guns on boats to take over the world. They quickly displaced local native culture with businesses, profit, and taxes designed to feed the King’s ego. In exchange for building machines for profit, the King’s men with guns were provided economic mini-kingdoms so they could pretend to be Kings. Defenseless against a deceitful enemy, Native Culture was quickly oppressed, entire cultures consumed in the ravaging attack. America was the centerpiece of these efforts.

By 1776 the men with guns wanted more and more profit. They deceitfully misled us with their war cry as a Declaration of Independence so they could shift the tax (kickback) to the King to a more profitable remedy that would provide the men with guns more power, money, and control of the people for their factories. In 1776 they formed their own government by leading us to believe they were providing us ‘Freedom’. Truth be told, the Declaration of Independence was a Declaration for More Profit, Power, and Control of the People. We were duped. The good news… after only two hundred years we are catching on to their tricks and their deceptive Industrial Age is coming to a close.

An assessment of the damage done: During the Industrial Age, to increase productivity, people were treated like machines with time clocks and performance measurements related to pay and job security, from this 28% of Americans today 'hate’ their job, not dislike, but rather 'hate’. Roughly one quarter of the working population spend each day 'hating’ their workday, day in day out, working to obtain a paycheck they will trade for more and more of the stuff they make at a job they 'hate’ daily. As for the environment, the Industrial Age destroyed delicate ecosystems. Community? The Industrial Age consumed entire traditional cultures.

Over a period of two hundred and fifty years the Industrial Age’s purpose of convincing people to compete in acting like machines has created a work, earn, spend cycle that has fed greed, from which today the 200 wealthiest people in the world have an annual income that exceeds the 2.5 billion poorest people of the world. This machine/person, productivity/greed scenario is not sustainable and the Industrial Age is hence coming to a close, as witnessed in the loss of manufacturing over the last few decades, in the social shift of trust in Wall Street and Washington, etc. However, the times they are a changing, the world is promisingly shifting toward Social Architecture, making the world a better place because technology is linking their positive energy one shining star connecting with one shining star at a time, soon technology will connect all stars and the bright light will propel their beautiful social movement.

The Industrial Age has built and produced our infrastructure, meaning the Industrial Age served its purpose of 'advancing’ humankind so we could prepare for the exciting new social movement, but the old methods from the Industrial Age no longer fit today’s needs. For example, addressing today’s need to repair the Industrial Age’s subsequent environmental impact demands innovative non-Industrial Age thinking. We can’t use old thinking on fixing new challenges. Albert Einstein said it best: “We can’t solve problems by using the same kind of thinking we used when we created them.”

During the Industrial Age, the Artist, Musician, and Writer were treated like profit-centers, as revenue streams for businesses (Publishers such as Simon & Schuster, Houghton, etc., and Distributors such as Amazon, Barnes & Noble, etc.). As with any product in an Industrial Age business environment, the Artist, Musician, and Writer were placed in the uncomfortable setting of competition. The challenge with placing the creative genius in a competitive atmosphere is that competition erodes creativity. The creative genius has been stymied by the exploitation process that business practices savagely employ for the purpose of gaining profit.

I predict, in the Next Age, the Artist, Musician, and Writer will no longer compete, businesses will be replaced with value to the community being of more importance than profit as the pursuit of money fades from our social view. When we return to the global practices of strengthening the individual’s passion versus the pursuit of profit as the higher priority, society will return to supporting the creative community based on action for the goodness served through the creative merit to the community versus providing profit to a business based on corporate greed.

When action is valued by the community over profit for a business we will shift from publishing books for profit to publishing books based on results that serve society with benefit. Optimistic Vibe is such a book… a book based on Action to serve the community, not Words based on profit to serve the profit-centers and revenue streams of publishers and distributors. To move through the process of transitioning from Words for profit to Action for social benefit, we see evidence of this change with technology delivering amazing tools for the creative genius, many tools are free and unencumbered by competition in the creative environment. Advances in technology as a tool for the creative genius is very rapidly growing, catapulting the Next Age into advancement. Unstoppable!

To illustrate Action benefiting the community versus Words benefiting business profit-centers, the social experiment ‘Optimistic Vibe’ is filming a documentary to capture the Social Architecture process. The focal point regarding how we depict Social Architecture in action rests on inspiring our audience to invest in a common tool called Social Marketing, utilizing technology to spread our message.


The Bronze Age didn’t end because we ran out of bronze, and the Iron Age didn’t end because we ran out of iron, much the same holds true that the Industrial Age will not end because we ran out of industrial needs, but rather, the Industrial Age is coming to a close because its methods are unsustainable. Simply put, the mission of the Industrial Age was to focus on building machines, with the dollar as a measurement of productivity, an unsustainable practice. Evidence is seen when we focus on machinery and a dollar as a priority rather than focusing on the person as a priority social depression is the result, i.e., socially depressed people lose trust in Wall Street and financial institutions collapse as was the case in 2008, socially depressed people lose hope in politicians and don’t vote, and among socially depressed people social apathy replaces personal interest.

A sustainable world, compared to an industrial world, requires thinking differently toward the person, our environment, and our sense of community. A return to people, not machines, as our inspiration to support by joining in the encouragement of a handful of innovative thinkers with an optimistic vibe around the globe making the world a better place. The creative genius creating a better world through imaginative systems that nurture collaboration across every conceivable boundary with a core value where Self-Reliance for the person, environment, and community are the measurement of worth.

These thinkers with an optimistic vibe are not, nor do they have to be, CEO’s or presidents, nor any other ‘prestigious’ title, on the contrary, the creative genius that will make the world a better place are not flag wavers, nor those out for political gain. They are simple folks, advocates dedicated to advancing the person, sharing advocacy through awareness on environmental concerns, and lucky for us they wear their heart on their sleeve regarding care for our community. They are demographically only 12% of our population, varying in age, size, and beliefs, but they are incredibly strong, extremely intelligent, and wonderfully determined, and they are beginning to organize in numbers.

We are open-minded folks like you and I, goodhearted people dedicated to problem solving versus finger pointing, dedicated to positive energy versus negative, Pro-Positive. We are advocates as demonstrated in our peaceful advocacy to raise awareness through Education For The People on a host of social concerns. We are a social movement called Optimistic Vibe, creative thinkers making the world a better place by sharing a common motto as our important advocacy.

We have a strategy, you are one of the creative people out to help make the world a better place with an optimistic vibe, this book is dedicated to you. Thank you for joining the social movement that defines Optimistic Vibe. We invite you to be part of our film documentary.

With love, and Aloha,

Robert John Cook

Optimistic Vibe



Social Architecture

Social Architecture is the harmonious integration of the people, environment, and community in a sustainable way for a secure place for living things on this earth

Social Architecture is the use of people, environment, and community as the basis for designing integrated systems of a practical, creative approach to the challenges of diminishing resources and threatened global environmental and cultural crises we now face.

Social Architecture addresses the way we live on this planet in a graceful and healthy way where the elements interact in mutually beneficial ways to produce a whole which is greater than the sum of its parts.

Social Architecture is a philosophy of working with, rather than against nature; of protracted and thoughtful observation rather than protracted and thoughtless labor; of looking at all life and Nature in all their functions, rather than treating any area as a single-product system.

Social Architecture gives witness to present concern, and builds a beneficial future legacy.

Social Architecture is an ethical design tool, creating sustainability through the integration of diversity, stability, and resilience in culturally-sound, ecologically-sound, economically-viable human environments.

Social Architecture is a world-wide movement of designers, teachers, and grassroots advocates working to advance people, environment, and community.

Social Architecture is the ethical and holistic foundation for sustainable culture, environment, and community.

Social Architecture is a body of knowledge susceptible to learning and teaching, a way of organizing knowledge, connecting systems that integrate diverse experiences and resources.

Social Architecture is an innovative science that balances community development with ecological sensitivity.

Social Architecture is a natural ally to an organic approach to caring for people, environment, and community development.

Social Architecture integrates the human community into Nature’s design, a design providing us spiritual fulfillment within a balanced and healthy cultural, environment, and strengthened community.

Social Architecture is the use of people, environment, and community as the basis for utilizing technology for community development with an ethic of caring for the earth and interacting with the environment in mutually beneficial ways.

Social Architecture is to create abundance.

Social Architecture works with natural forces to create productive people, environment, and community.

Social Architecture is a way of designing and living sustainably by cooperating with Nature.

Social Architecture is a paradigm shift.

Social Architecture is addressing the way we live on this planet in a graceful and healthy way, respecting the plants & animals around us, and leaving Mother Earth in a more productive and healthier state than we found it.

Social Architecture is a way of life dedicated to making the world a better place.

What you get by achieving your goals is not as important as what you become by achieving your goals.
— Henry David Thoreau

12 Features of Social Architecture

1. The future is being enjoyed today by a rapidly growing number practicing Social Architecture to make the world a better place around the world. They have an optimistic vibe of Self-Reliance to demonstrate to others a peace, harmony, and thankfulness that fosters a balance among all humans, all plant life, and to all living entities.

2. Those that practice Social Architecture around the world live with love in our hearts and we walk an honest path in our life to demonstrate Real Transparency. We believe Dalai Lama was right: “A lack of transparency results in distrust and a deep sense of insecurity.” Real Transparency works best!

3. Social Architecture believes Giving is the Greatest Reward we will ever receive. In return, we receive in return for Giving the respect of Self that fits nicely with our passion to make the world a better place.

4. Social Architecture is the truth we seek is present-moment awareness of the love we give, and cherish. By practicing present-moment awareness in our workplace we enjoy the optimistic vibe of harmony, which makes for an AMAZING team:)

5. From being humble, those practicing Social Architecture are creating the platform for understanding all our relations, our simple humility allows us to be equal to others as one. In practice, we call this One Hand Up, back in the Industrial Age this was called a job.

6. Join us as we explore the future of Social Architecture and build and share together. A place of community enjoying Courage to go back 400 Native Years to a time of Seven Teachings passed down from Elder to Elder for many generations around the world, delivering goodness to others, a courageous manner that allows us to live larger than Fear, allowing us to reach beyond what might seemingly be obstructions.

7. Social Architecture is respect for the creative genius that opened the doors for us to follow in their footsteps, they taught us that passion will lead us to our purpose when we believe with everything we’ve got. Vincent Van Gogh added, “…such passion is spiritual in calling”. We invite you to join us in believing in your passion to make the world a better place.

8. Join Social Architecture by awakening the new world with the platform of tools for Empowerment, Passion, and Confidence.

9. Around the world, Social Architecture is awakening the new world with the platform of tools for reaching inside ourselves to empower our Oneness with Nature.

10. Standing in number, and with Social Architecture from their heart, we are awakening the new world with the platform of tools for empowering our journey of evolving wellness.

11. Join us and bring your vision for a better world, Social Architecture is awakening the new world with the platform of tools for utilizing your creativity to empower your Self-Reliance to conquer your Fears.

12. We are global and circling the planet, belong to amazing people with amazing projects awakening the new world with the platform of tools for empowering ourselves to join in with universal positive energy around the world. We are awakening the new world with the platform of tools through re-invented employment practices based on empowerment of passion.

Please Join Us...